We don’t sell
communication.
We solve problems.
Every business has its own story, constraints and potential. BMAX is here to identify what is holding you back and put in place what works: visually, digitally, concretely.
The journey
15 years in the field
before the agency.
Benjamin MAXANT started out on his own, self-employed, on the French Riviera. A freelance photographer for 15 years, he worked in events, corporate, real estate and with private clients.
Video came naturally, because clients needed it, and because still images were no longer enough to tell a complete story.
Now based in the Alpes de Haute-Provence by choice, he still works with SMEs and major accounts, in the 04 as well as across Provence. Geographical distance has never been an obstacle, quality is the only thing that is non-negotiable.
In 2025, BMAX Prod was born. Not to grow for the sake of growing, but to be able to meet every project with the right skills : sound recordist, motion designer, production manager, sound engineer, 3D modelling. Every project calls in the people who fit it.
Early 2010s
Freelance photographer, French Riviera
Events, corporate, real estate, private clients. Building a solid network and a lasting standard of visual quality.
Gradually
Adding video
The demand was there. Video was integrated naturally, project after project, either as a complement or simply as the main communication medium clients asked for.
Moving to the 04
Alpes de Haute-Provence
A quality-of-life choice and a strong local anchor. A new client base to build locally, without giving up the rest of Provence, because the network and the satisfied clients are still there.
2025
Creation of BMAX Prod
A structure to go further: bring in the right profiles for each project, broaden the services, and organise the approach around three complementary divisions: audiovisual production (Studio), digital strategy (Impact) and teaching (Formation).
2025
Teaching at the IUT of Digne-les-Bains
Benjamin joined the teaching team of the GACO department (business and administrative management) and teaches marketing to students. Hands-on work that feeds the BMAX method directly and fuels the Formation division.
– What guides every project
Words, figures,
or results.
Listening before acting
We don’t turn up with a catalogue. We ask questions, we understand the situation, we identify what really matters for your business.
What we do is measurable
A photo shoot, a video, a social media strategy: all of it has a concrete impact. We work with clear objectives, not vague intentions.
The right resource at the right time
No oversized team on simple projects, and no shortcuts on complex ones. The BMAX network adapts to each need, not the other way round.
– The team
A network of
expert profiles.
BMAX Prod is Benjamin leading the agency and handling photo and video, plus a network of specialists brought in project by project.
Every contributor is chosen for real skills, not to fill an org chart. That guarantees a consistent level, whatever the type of assignment.
They trusted us
Dior, American Express, AS Monaco, Majestic Cannes, Lush Cosmetics, Adopt Parfums, Firmenich, Palais Méditerranée, Heinemann, CNFPT, Dép. Alpes-de-Haute-Provence, CNAIB SPA, …
Based in Provence?
Let’s talk about your projects
WHAT WE DO
We work on three complementary levers.
BMAX Studio
produces the visual content that makes people want to book: professional photography, video, motion design, 3D creation.
Ready-to-use deliverables, designed for social media, the web and communication materials
The 360° virtual tour completes this offer for venues and spaces that need to convey an atmosphere before the physical visit.
BMAX Impact
builds and runs the digital strategy: social media management, Meta advertising campaigns, Google Business optimisation.
Concrete, results-driven actions.
BMAX Formation
passes on digital communication and visual creation skills to SME teams and freelancers. 22 modules built, eligible for OPCO funding. Expertise fed by Benjamin’s university teaching at the IUT of Digne-les-Bains.
Our approach
We work with freelancers, managers and teams who don’t always have the time or the in-house resources to handle their communication.
Our job is to take that off your hands efficiently, without drowning you in jargon and without oversized promises.
What matters to us: understanding your business, identifying what can be improved, and producing deliverables you can use right away.
Where we work ?
Our base is the Alpes de Haute-Provence département
We work mainly in this département but also across the whole Provence-Alpes-Côte d’Azur region, in particular Aix-en-Provence, Marseille, Saint-Tropez, Toulon, Cannes, Nice and Monaco.
FREE DIAGNOSIS
In 30 minutes, take stock of your
digital presence in Provence.
No jargon. No commitment.
You leave with a clear picture and concrete first steps.
