Digital marketing and content strategy training for businesses and professionals

Learn to communicate and to create like a pro

Hands-on training to master your digital communication and your visuals, with no jargon and concrete results from the very first session.

80% practice, 20% theory

Real deliverables at every session

An active professional as your trainer

Alpes de Haute-Provence & travel possible

Training that adapts to your reality

On site at your premises or at ours, in a group or one to one. We start from your concrete situation.

One-to-one training

A 1-to-1 session, fully tailored to your tools and your real challenges. We work on your account, your photos, your social media.

In-house group training

Up to 6 people inside your company. Ideal to train a team on a shared topic, in your own offices.

Module in an existing course

A session within the catalogue of a partner training organisation. Practical modules that fit into any tertiary curriculum.

Custom package

Several modules combined according to your objectives. Custom quote, adapted schedule, can run over several weeks.

From the field
to the classroom.

As a trainer in digital marketing and digital communication, I pass on what I practise every day, not theoretical slides but current methods that actually work.

IUT

Lecturer – Aix-Marseille University – BUT GACO, third year

PROS

Main audience for the training –
Companies, networks, training centres

15+

Years of hands-on experience
in digital communication & audiovisual

What I teach.

Every module is designed to be actionable the very next day. From short formats (2-hour workshops) to full days, adapted to the level and the sector of the group.

Core module

Digital marketing & content strategy

Building a consistent, measurable presence, from defining your audience through to publishing and analysing results.

  • Understanding algorithms and platforms
  • Defining your audience and editorial positioning
  • Building a realistic content calendar
  • Measuring, analysing, iterating
  • Case studies: local SMEs, tourism, restaurants

Core module

Digital communication & social media

From content creation to community management: everything an organisation needs to master in order to exist and convert on social media.

Workshop module

Creating video & photo content on a small budget

Producing quality visual content with everyday tools: smartphone, natural light, vertical formats.

To go further or to delegate production, BMAX Studio takes care of your professional video production et votre corporate photography. These training courses also connect with BMAX Impact for those who want to place their new skills within an overall digital strategy.

  • List item
  • Reels, TikToks, stories: what works
  • Directing a simple photo shoot
  • Accessible editing tools (CapCut, Canva…)

Real field experience

Lecturer – IUT Digne-les-Bains

Digital marketing & content strategy module · Digital communication & social media module, BUT GACO 3, Aix-Marseille University.

2025 – Today

Founder & director – BMAX

Digital communication and audiovisual agency, Digne-les-Bains. Photo and video production, social media strategy and community management for SMEs in Provence.

National & international collaborations

Productions for brands that demand visual quality and excellence in communication.

Client references

DIOR
AMERICAN-EXPRESS
AS-MONACO
LUSH-COSMETICS
PREFERENCE-EVENTS

Teaching at the IUT of Digne-les-Bains

Aix-Marseille University · BUT GACO · See the Canva materials

Training for your organisation?

Company, training centre, professional network or school: let’s talk about what your teams need. Every session is adapted to your context.

Bien vu, bien vendu

Tous les 15 jours, des conseils concrets pour que votre image serve enfin vos ventes. Direct, sans blabla.

Nous ne spammons pas ! Consultez notre politique de confidentialité pour plus d’informations.