Last updated: April 2026
1. What is a cookie?
A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website. It allows the site to remember information about your browsing in order to improve your experience and analyse audience data.
2. Who are we?
The website bmax.agency is published by BMAX, a digital communication agency based in Digne-les-Bains (04), France.
Contact: [email protected]
3. Cookies used on this website
3.1 Strictly necessary cookies
These cookies are essential for the website to function. They collect no personal data for tracking or advertising purposes and do not require your consent.
| Cookie | Purpose | Duration |
|---|---|---|
wordpress_* | WordPress session (back office) | Session |
wp-settings-* | WordPress interface preferences | 1 year |
PHPSESSID | PHP session | Session |
3.2 Analytics cookies – Google Analytics (GA4)
We use Google Analytics 4 to measure website traffic (pages visited, session duration, traffic source). This data is collected in an aggregated and anonymised form.
Third-party provider: Google LLC – Google privacy policy
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Analytics session identifier | 2 years |
_ga_* | GA4 session tracking | 2 years |
_gid | User differentiation | 24 hours |
_gat | Request rate limiting | 1 minute |
These cookies are only placed after your consent has been obtained.
3.3 Advertising cookies – Meta Pixel (Facebook / Instagram)
We use the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram, and to build custom audiences for retargeting purposes.
Third-party provider: Meta Platforms Ireland Ltd – Meta privacy policy
| Cookie | Purpose | Duration |
|---|---|---|
_fbp | Visitor identification for Meta Ads | 3 months |
_fbc | Click tracking on Meta ads | 3 months |
fr | Targeted advertising on Facebook/Instagram | 3 months |
These cookies are only placed after your consent has been obtained.
4. Your consent
In accordance with the General Data Protection Regulation (GDPR) and the recommendations of the French data protection authority (CNIL), non-essential cookies (analytics and advertising) are only placed after your explicit agreement.
On your first visit, a consent banner allows you to:
- Accept all: all cookies are enabled.
- Reject all: only strictly necessary cookies are placed.
- Customise: choose category by category.
Your choice is stored for 6 months. You can change it at any time.
5. How to manage or withdraw your consent
Through our cookie manager
You can change your preferences at any time by clicking the “Cookie settings” link at the bottom of every page of the site.
Through your browser settings
You can also configure your browser to block or delete cookies:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security
- Safari: Preferences → Privacy
- Edge: Settings → Privacy, search and services
Please note: blocking certain cookies may affect how the website works.
Service-specific opt-out
- Google Analytics : https://tools.google.com/dlpage/gaoptout
- Meta / Facebook : https://www.facebook.com/adpreferences/ad_settings
6. Transfers outside the European Union
Google LLC and Meta Platforms are US companies. Data collected through their tools may be transferred to servers located in the United States. These transfers are governed by standard contractual clauses approved by the European Commission.
7. Your rights
Under the GDPR, you have the following rights regarding your personal data:
- Right of access: obtain a copy of your data
- Right to rectification: correct inaccurate data
- Right to erasure: request the deletion of your data
- Right to object: object to processing for advertising purposes
- Right to portability: retrieve your data in a structured format
To exercise your rights, contact us at: [email protected]
In the event of a dispute, you can also contact the French data protection authority (CNIL): www.cnil.fr
8. Updates to this policy
This policy may be updated to reflect legal or technical changes, or changes to the services used. The date of the last update is shown at the top of the document.
